How did fashionvia.com lose its popularity?

It is not difficult for a fashion garment site to succeed. The perfect conditions are present in the society today, including a fashion crazy youth population, citizens who are willing to spend, easy internet access and harsh weather conditions that make people turn to online shopping. Then why do some sites fail. The main reason is that they forget one important point, competition. There are many good sites that offer a large selection of products. The customers will choose only the best sites. The reviews also play an important part. The customers do make it a point to read about the site before they actually buy anything from the site. The reviews, written by the actual users, have the power to influence the minds of the buyers. If the reviews are mostly negative then this single factor is enough to turn customers away from the site. Many a complaint against fashionvia was made public through this medium. The business will almost certainly fail. On the other hand positive reviews can lead to a huge increase in customers. The company will be on the path to success sooner than expected. The site fashionvia failed their customers in many aspects. Their deliveries were not made on time and more often than not were never delivered to the customer. The customers have incurred huge losses due to this site. The products were always reported to have been misplaced during the process of shipping. google_ad_client = "pub-2311940475806896"; /* 300x250, created 1/6/11 */ google_ad_slot = "0098904308"; google_ad_width = 300; google_ad_height = 250; When the customers try to contact the fashionvia customer care numbers, they are disappointed over there too. The numbers are usually non-existent and even if the number does work, no one attends the call. The lucky customers who have got someone to pick up the call also have not received any help as the person picking up the call is usually unaware of the location of the product. The offers and discount coupons have also not been useful to the customers. Most customers were told to pay the full amount while making the purchase, on the promise that the amount being discounted will be paid back to them. Since no money was ever received the discount coupons were also put onto the complaint list. If the firm wants to succeed and pick up business then they should be willing to work hard at improving every aspect of their services. It will be a tough job since they have already got a very negative reputation. The fashionvia complaint list will have to be studied in detail and each complaint will have to be sorted out. Many customers believe that the firm is a hoax and is only a show to swindle the customers. The customers cannot be blamed for harboring such negative thoughts and opinions about the company. The company will have to first deal with their customer care section. The representatives of the company should be well trained to deal with the problems of the customers and should be able to provide a solution or at least give them proper information concerning the problem. The company should then work on the shipping and delivery sector. The items will have to be charted on to the proper route and should be delivered within the promised time.

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