The content offered by any website is one of the many things which affect its effectiveness and thereby makes it result oriented. Native customers may be attracted towards glittering graphics but regular visitors can only be held by providing promising website content. There are many theories for increasing effectiveness of any content online but in reality there's no such hard rule because every another person is looking for something specific and it doesn't matter that you are in servicing or manufacturing industry it's only you who can really know your customers. While writing website content the main thing to clearly understand in that what your customer is looking for?
Reading website is not like reading a book because everybody knows that not all content is useful and also the reading capacity of human mind is only 1/3 on computer screen as on hard copy, so to summarize the content in an optimized manner is a great deal for the job. The content should be long enough to include all necessary points and should be short enough to keep the reader interested. For this you can:
1. Make certain important words bold2. Use catchy and short sentences3. Facts should be easily findable4. Try bulletined paragraphs.5. Visual content should be placed as to avoid any problem in reading.
An different user try to find information in any content in its own way so we have to make sure that what they are looking for should be easily searchable because not only online world in extremely competitive but also easily accessible so they will not hesitate to find another source if they will not find what they are looking for in reasonable amount of time.
The simplicity of website content plays a major role in broadening your targeted section of consumers. For e.g. if our customers are not age limited means we have to make the content understandable for a kid as well as an adult and this requires simplifying language as much as possible. This includes good choice of words along with simplification of facts that are difficult to grasp for general people so as to make it easily understandable. The selection of language is also a factor here; if your targeted customers do not belong to multiple language background keep as much as possible text in English because using different languages in the same content looses their interest.
On the other hand the thing to be noted is that website content in not a whole entity it is a collection of small entities in other words you can't rely on making a whole article sensible on the contrary each sentence should make sense in its own because there's no parameter in which we can calculate that whether a reader is going to read the whole article or not. Also the thing to be known here is that our content is for humans so what you are writing should make sense to human mind don't make it less just sensible just for the sake of being recognized by search engines by embedding unimportant content. More precisely you have to achieve optimization somewhere in between the need of a human mind and a search engine. You can also get content online easily available to you.
One of the main thing in a website content are keywords so they should be correctly chosen and they should be placed where the reader is actually looking for them more importantly if you can separate them with certain formatting options like underlined or bold it will make easy to decide for a reader that whether the article is helpful or not.
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