Jinny Launches Call Router to Reduce MNO OPEX and Deliver New Revenue-generating Services - Technology

Product bolsters Jinny's already comprehensive Call Completion Solution suite

DUBLIN, 14 July 2010 - Jinny Software, a leading global supplier of messaging and media solutions to Mobile Network Operators (MNOs), today launches the Jinny Call Router, which is aimed at reducing MNO OPEX, growing revenues, reducing churn and enriching the overall experiences of subscribers.

The Jinny Call Router has been designed to solve several problems facing MNOs, as well as to deliver a differentiating range of new and exciting, high-value features for operators and users alike.

A new call management feature, for instance, allows operators and customers control over incoming calls. It enables subscribers to manage these calls in order to reduce their bills, particularly when roaming, while ensuring important calls are not lost. It also offers users a 'Collect Call' facility, allowing people without enough units to initiate a call, which can then be paid for by the called party.

The problems faced by MNOs and addressed by the Call Router relate to voicemail routing and voice mail server upgrades. Mobile operators need a flexible routing mechanism, which provides them with the options of scalability, expansion and a simplified process for subscriber additions and re-assignments to maximise the use of existing resources - Jinny's Call Router provides the solution.

It reduces MNO OPEX and time taken when adding new voicemail subscribers or moving subscribers between servers, and also enables operators to use different voice mail providers when they introduce new voicemail or other multimedia services, rather than being restricted to a single provider. In addition, flexible routing enables greater options for customer segmentation and launch of new services, maximising ARPU and revenue streams, while reducing time-to-market.

The fully scalable Jinny Call Router completes the modular Jinny Call Completion package, which combines a range of complementary products such as: Missed Call Notification (MCN), VoiceSMS and a wide-spectrum of features from the company's voicemail offering.

Jinny Call Router capabilities include:

- Voicemail/MCN routing functionality

- Highly flexible routing rules

- Integrated MCN

- Call management

- Call screening

- Call Collect.

Joseph Haddad, Jinny Product Manager, said, "Jinny's Call Router consolidates multiple market-leading features in a single product. The solution's differentiating functionality is twofold: not only will it deliver full control over incoming calls to the operators and provide their customers with exciting and important features like call management, call screening and call collect - all of which will generate significant new revenues for the MNOs - but it will also remove the current limitations facing MNOs, which are associated with voicemail routing and voicemail server upgrades."Ludovic Patraud, Head of Product Management, added, "As part of our Call Completion offering, the launch of the Call Router product provides a comprehensive set of features which will add significant value to MNO businesses with a very quick ROI. We are targeting both emerging markets and their need to support mobile subscriber growth and associated voice service requirements efficiently, as well as more mature and competitive markets where new subscriber-centric services like personalisation and greater customer segmentation are required in order to help drive revenue and build customer loyalty. The market traction around our Call Completion Solution is growing and the availability of our Call Router will now accelerate this interest."

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