90 of China's household electrical appliance industry, through the 20th century in the late 80's to repeat the introduction, repeated construction, and access to the world in the rapidly growing ranks of home appliances after power, but also experienced the intense market Competition Under the survival of the fittest, and gradually achieve the focus, and gradually achieve the required scale of production, the formation of independent development of new products, create a domestic brand and the world, but also it is this time period, foreign investment Brand Large to enter the Chinese market. Change the development of domestic brands, foreign brands actively involved in, forming a Chinese appliance era of development. Foreign brands to enter May be a coincidence, now a household name almost all major foreign home appliance brand chosen this time period of 90 years to China, of course, it was China's reform and opening-up policy implementation. During this period, the Sony And the Shanghai-Canton Telecommunications Information Industry Co., Ltd. jointly Investment Of the Hai Haisuo Canton Electronics Co., Ltd. was established in September 1993, the company is manufacturing 8mm camera, recorder One machine , DV Video camera , Digital Cameras , DVD , Combination Sound , PlayStation using the optical pickup, and with this high-technology products such as supporting the main movement, this is Sony's first venture into China. google_ad_client = "pub-2311940475806896"; /* 300x250, created 1/6/11 */ google_ad_slot = "0098904308"; google_ad_width = 300; google_ad_height = 250; In the same year Hitachi and Shanghai Highly (Group) Co., Ltd. jointly set up the "Shanghai Hitachi Electrical Appliances Co., Ltd.." Korean companies Samsung The earlier time in the establishment of Huizhou in Guangdong Huizhou Samsung Electronics Co., Ltd.. The next few years, major international brands have entered China. Early access to China's Sony, Samsung and other companies in the next few years, the river north and south China have laid down their pieces (each product division). Foreign investment in China means more to technical cooperation with local Chinese companies co-operate, that time, wearing the well-known home appliance brands have emission, such as Panasonic - Little Swan Washing machine , Furi (Fujian Hitachi) TV And so on, which also marked the development of home appliances in China, the era of foreign investment from a previous technical input into Capital Input. Growth of domestic brands Compared with overseas brands, domestic appliance brand in this time frame is in a high-margin, high stage of development. The early 90s after the breakthrough of the fixed-point production, but also experienced the baptism of the market in recent years, in part poor management of small household electrical appliance enterprises to gradually withdraw from the market, such as TV companies, by the late 20th century, 80 more than 120 down to 95 in 1996. The group of experts in corporate warfare in the market is gradually come to the fore, while expanding the scale of snowballed, 1996 can be said that the merger of China's color TV industry in the year, in July, TCL Formed through mergers and acquisitions the company TCL, Electronic (Shenzhen) Co., Ltd., TCL Electronics (Huizhou) Co., Ltd and TCL (Hong Kong) Electronics Co., Ltd.; Konka Group meetings with TV plant in Mudanjiang in Heilongjiang, Shaanxi, Xi'an wishful TV factory, Chuzhou TV factory joint, formed Konka Electronic Co., Ltd.; Sichuan Changhong Group and Changchun TV factory, Nantong tricyclic TV factory cooperation. At the same time, foreign brands in its very competitive technology advantages, such as Sony, Philips , Panasonic, Hitachi, Samsung and other parts of China joint venture, designed annual output (TV) are more than a million units. Although domestic brands in terms of price, service and other advantages and continuously improve product performance, brand awareness and gradually increased in the mid-90s, being dominated, domestic color TV technology still needs some from abroad, as part of the IC, 29-inch big screen CPT are imported. The level of domestic appliances, compared with international standards at the time there is still a considerable gap between the domestic appliance brand was needed to unite, strengthen research and development, sharing of technological progress, to jointly deal with foreign brands, can be a matter of fact, domestic appliance brand fratricidal, Price war Begun. Air conditioning Rapid development of industry Air-conditioning industry to be listed separately because this period is more representative of the rapid development of domestic air conditioning industry.
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