Eight years of losses dangdang network in listed eve realize the profit, but released last week by the third quarter earnings disclosed in the loss again. Although season dangdang network's operating income is 900 million yuan RMB, a 50% increase year-on-year, but because the logistics into 130 million and low price strategy to execute all the category, the overall still lose money 71.1 million yuan. In the B2C industry financing, to the United States to acquire a large window will close and the public, a large electrical contractor enterprise of the deadly fighting on down the industry's income level.
The losses are still have window. Results showed that at present, dangdang network every day from the mobile clients order volume has more than 7000 list. In traditional online channel profits have reduced, mobile electronic business seems to be a new hope.
Traditional online channel face stagnation
From the business enterprise of shoes in the situation, China's electricity traders integral environment "coming" observations.
After two months, analysys international again in early November release footwear B2C sites monthly independent visit users ranking. Although music tao, good joy, best buy buy nets still maintain the first three position unchanged, but their respective monthly traffic all appear different levels down.
The data shows, music tao monthly UV for 9.58 million, ranked first, good joy to buy 7.78 million is second, best buy nets 1.13 million in third, west street nets 890000 fourth in the list. In addition to replace west street name shoes rose to the first SiWai library, the first three ranking not changing.
Judge analysys international, 2011 a bulk fast encounter cold will the online retail market into the downturn. In addition to capital outside begins to shrink, the business enterprise advertising data have started to slide.
With the previous years of the development of the situation that is different, in 2010, the industry overall bulk hot push the e-commerce industry's operating costs. Capital entered the market, but also let the business operation cost rapidly. In the B2C market especially some segments of the market, we have added new manufacturer, let the market more uncertain.
One does not wish to be named, clothing ShangShiChang electricity department chief told reporters, since this year, search engine rankings for at least a 30% fee; Web portal, vertical kind website usually according to quarter or two months to introduce, quarterly or at about 50%. In April 2009, after the 360 navigation home page of the middle and lower position, each enterprise or a web site name a month of display price just tens of thousands of yuan, and now basically in 600000-1.2 million yuan.
In a promotion costs lead to shrink on high, in order to keep the B2C bound to flow to expand, to reduce the price of traditional brand promotion means attraction popularity. Take joy tao for example, its to Nike, adidas in the brand such as after cut into the market, and they had been hot air, Colombia, music, such as the Philippines, familiar brand attract more consumers to access the site. Le tao also had the full 300 to 600, the full 200 sent 100 such as promotion efforts.
"Online shoes city actually hard to realize the profit by famous brand shoes, and it is only by popularity, ask for flow, do, to take" popular move other brand shoes sales, and to improve the site in the supply chain of the discourse right." Chen shou analysys international analysts send said. Therefore, the flow is still his will struggle of the fort.
In vertical B2C field standoff, the rapid development of the mobile e-commerce market brings new hope for manufacturers. Although the mobile phone business is not instead of traditional online channels, but it will also be some of the company's new 2011 growth momentum.
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