Analysts says that Google should attract users access to decline in trend - Business

Beijing time on November 18 news, the Los Angeles times articles on Wednesday, points out that Google will continue to threat in social network Facebook's supremacy, is still a mystery. Google of Google + service is in a dilemma, the United States has visited for 11 consecutive weeks down, on average every week 10 to 20% decline. If the want to get out of this, will draw the user's interest, thus increasing the user traffic.

The following is the full text articles:

Traffic fell

According to Experian Hitwise assess the flow of Internet company recently to the data show that the Google + visitors to decline significantly. The company generally in Google + after of one to two weeks, released its data.

Now there are more complete data shows that the Google + open service of the five months since the user traffic has been falling.

According to Experian Hitwise company data shows that, since the end of June since launch, Google + American traffic has continued 11 weeks down, on average every week 10 to 20% decline.

To be fair, Google + total traffic is indeed ascension. But the sharp increase of traffic to its in September after open registration in the week. After that, traffic began to decrease.

Google + open registration in the first two months, only got the invitation to registered users. Google + around arguments were help it established a huge first user group. Google + after its third week of the weekend, independent nearly 2 million the number of visitors. However, the fall quickly fixed traffic appeared, the user to Google + interest increasingly weakened. At the start of the boom faded after nine weeks after, six weeks in reducing the user traffic, with the highest traffic July decreased by nearly 42%.

Experian Hitwise company's data shows, in late September, Google + again appeared in the fast growing visited after stagnation. Since Google + open, its users have visited in single weeks, from 1 million in to 15 million.

But traffic increases did not last long. More than half of the user is not about Google + to visit again. Compared with open early, Google + user traffic reduce nearly 50%.

Users must attract interest

In the first two weeks, Google + launched enterprise edition, the traffic appeared again the third time to rebound, traffic rose 30%, increased approximately 1.5 million visitors.

Google has taken some steps to increase traffic, including use Google to millions of application software enterprise and education institutions users open Google +, and allow users to create personalized enterprise version of the page.

The above service after launch, Google seems to promote the traffic moderate growth. However, there is a problem is that, in no Google's help, Google + page views whether can achieve growth?

Business are looking for is a kind of "natural growth", this means that the products with its own attractive caught a large number of consumers' heart. For example, Facebook, the increasing year after year of traffic from its good reputation and its in popular culture to the wide application. A recent data showed that, in the United States only region, every month, nearly 160 million users to access Facebook.

If Google can continue to keep our momentum going, then Google + can continue nearly two weeks of traffic growth momentum, let Google + continued growth, you need and Facebook and its 800 million users competition.

However, if Google + traffic increases again the drop, Google may need to think about it, Google was founded in social networking sites, one an engineer had said, "we didn't understand Google +".

Google spokesman said the company to a third party data do not eat any comments. But added that Google + performance that the company was "surprise".

What need reminds is, Experian Hitwise company's data is not completely accurate. They were not included in the traffic will move equipment. Mobile equipment is also an important way of Google users connect.

Experian Hitwise company's data mentioned, at Google + launched the first three weeks, the nearly 2 million users. But in fact, the number of users, two million is the third week after its visitors amount of roughly Numbers. After that, the Google + registered users to nearly 10 million. However, the registered the account does not represent user will often visit Google +.

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