300 Million Users Access Face book on Mobile - Computers - Software

"A recent report says that fueled by Christmas gift giving, Face book has passed the 300 million monthly active user mark on mobile devices -- mainly iOS and Android" "More than 300 million users now access Face book via mobile devices, according to a recent report"

"The Next Web reports that as, Face book saw the number of monthly active users using its mobile apps pass the 300 million mark. TNW cited a report by Benedict Evans of Enders Analysis, which said that iOS and Android apps account for more than two-thirds of mobile app use on Face book"

"The rise in these numbers is likely attributable to the rush of Christmas gift giving, with Android and iOS devices among the most coveted gift this year"

"Quite unsurprisingly, these are dominated by the two platforms that have traction, iOS and Android. As Tec crunch pointed out a few days ago, Android has now passed iOS in DAUs [Daily Active Users], though Apple has passed the round 100m MAU [Monthly Active User] figure"

"Windows Phone remains quite insignificant, though that may change next year as Nokia's efforts come fully on stream. Meanwhile around 70% of Rim's 70m active users have installed the Face book app. That's a high penetration rate (it comes to around 50% for Android and iOS) on what is supposed to be a corporate product, pointing to RIM's strength in messaging, but also to the way that the mix is shifting away from business customers and towards emerging markets and teenage girls (in the UK at least)"

"Yet, perhaps the most interesting analysis Evans delivered is where he says Face book is beginning to look at iOS and Android apps as one platform. "Meanwhile the iOS and Android apps are on the way to being one platform, with Face book moving them more and more towards being wrappers for a common HTML5 experience," Evans said. "Next year Face book will treat that user base as less of a mobile extension to the desktop experience and more as the core product - starting with advertising"

"Meanwhile, as further evidence of the hot holiday season for Android, a key Google executive said more than 3.7 million Android devices were activated over the Christmas holiday"

"In a Dec. 28 tweet, Andy Rubin, senior vice president of mobile at Google, said, "There were 3.7M Android devices activated on 12/24 and 12/25." Just over a week earlier Rubin took to Twitter on Dec. 20 to pronounce that "There are now over 700,000 Android devices activated every day." That being the case, the Android activation figures for the holiday more than doubled those of a typical two-day period - amounting to 1.85 million activations per day over the holiday"

"In addition, Flurry Analytics, a big data analytics company that measures mobile app trends, released its own analysis of Android and iOS activations over the Christmas holiday. In a Dec. 27 post, Peter Ferago, vice president of engineering at Flurry Analytics, said, "On Christmas Day, activations jumped to more than 6.8 million, a 353% increase over the baseline. Compared to Christmas Day 2010, the previous single-day record, with 2.8 million device activations, Christmas 2011 grew by more than 140%"

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